News & Marketing

Manufacturer/Line:
AZ Wire & Cable

Account Manager:
Bob Ferens
Sales Manager

Founded by wire and cable veterans Jim Anixter and Bob Zywicki, AZ Wire & Cable is entering its 32nd year of business. With a diverse $25 million dollar inventory across 6 distribution centers nationwide, AZ Wire & Cable is your one-source distributor that can meet all of your wire and cable needs. Our quality products, top of the line service, and industry experts show why we are a “cut above the rest.”

Bob Ferens is now our senior commodity salesperson. He will be heading the commodities department with assistance from Tim Welch. Bob's promotion comes as he has an extensive background in commodities with former employers. Bob will lead the charge throughout the full footprint as United Sales announces its formation of its Commodity Sales Department. Congratulations Bob we know you will do a great job!!

Despite the current circumstances with COVID-19 and the loss of Eaton Sales, United Sales Agency has posted a 2.71% increase over the 2019 1st and 2nd Quarter sales. Great effort United Sales guys and thank you USA customers.

Tim has been in the electrical industry since 1983 and is the go-to-guy for all things technical. He co-founded United Sales Agency and currently focuses on western New York.

It is with a heavy heart that we announce our Operations & Sales Manager, Steve Henry has elected to move on from United Sales Agency. Steve was with us for 12 years and prior to joining USA he served our country for many years in the US Navy and US Navy Reserves.

We wish you the best. May your future endeavors be successful.

Cameron Wire & Cable, Inc. is a master distributor of specialty wire and cable, related products and services located in Little Rock, Arkansas. Their goal is to maintain customer respect and loyalty by providing professional sales, service, and value in the wire and cable industry. They believe relationships with their CUSTOMERS, VENDORS, & EMPLOYEES should all be managed with honesty, loyalty, integrity, & respect.

Cameron is committed to providing the highest quality products and services to their customers. Their experienced wire & cable specialists understand your needs and can fulfill your job requirements quickly and efficiently.

An industry leader with over 60 years of experience in metal framing systems. Haydon works consistently to ensure their customers receive quality & custom designed products to fit their specific needs. They have a wide variety of products at competitive industry pricing and can custom design any product upon request.

With locations in New Jersey, California and Texas, Haydon is the only coast-to-coast strut manufacturer. Giving them the ability to ship and deliver you products quickly. They operate without constraints to offer creative solutions. When their clients need something specific or unique, they rise to the occasion and make it happen. Haydon gets strut done!

Since 1950, Wiremaid has designed and manufactured wire products for many well known brands in the USA as well as its own brand to the electrical and cabling industry. Dedicated to service and excellence in workmanship.

Wiremaid's factory and corporate offices are located in Coral Springs, Florida. All of our products are hand crafted and made to order. They pride themselves on designing and manufacturing wire products to their customers specifications as well as meeting tight deadlines. Every product can be powder coated onsite for added protection and aesthetics. Wiremaid offers 7 standard powder coating colors – other colors available upon request and their custom packaging ensures we see a less than 1% damage rate, the lowest in the industry.

In this issue we experience the longevity of the LED products. Whether lamps or fixtures, we see 50K hours, 25K hours, etc. What is the truth? What of this? The new year, comes new resolutions. Some tips on growing, being more successful. Enjoy this article and thank you so much for your readership. We are always accessible to answer questions and help you out.

Thank you,

United Sales Agency, LLC.

Welcome to Q3 2019 Current Magazine. Current continues to tackle the difficult issues facing the small and medium independent electrical distributors in the North East, USA.

Current Magazine in this issue continuing the discussion on loss of sales due to the "Amazon Effect."

Additionally, we spend some time in discussing our Marketing 2.0 program. It is our obligation that the small and medium sized electrical distributor is not adequate working marketing.

Therefore, we begin to explore the steel tariffs and the China effect. Enjoy this issue and as always, please do not hesitate to contact us.

Thank you,

United Sales, LLC.

Welcome to our 2nd edition of Current Magazine. Our work continues as we offer new, related to our electrical industry, sales tips and economic news. In addition, we are advertising several manufacturers that support United Sales Agency, llc.

Generally speaking, the Northeast economy has the slowest growth by volume in the United States concerning the electrical industry. Many factors contribute to this reality. This is one of our continuing themes throughout this issue and upcoming issues.

Our industry is going through significant marketing changes driven largely through internet sales. Current offers some measure of help regarding these trends: doing business in the manner we did 20 years ago is changing. Many of our readers have strong, viable customers bases. Current offers marketing strategies to “sure up” those relationships.

Please enjoy this issue and if you would like to comment, please do so by emailing This email address is being protected from spambots. You need JavaScript enabled to view it..

Very Sincerely,

United Sales Agency

Ostwin is a lighting manufacturer who understands what goes into producing quality lighting fixtures. Their focus is on residential LED lighting solutions. 

Ostwin’s comprehensive product line includes a broad range of cutting edge products designed for both retrofit applications and construction projects. 

Energy efficient and reliable, Ostwin’s lighting fixtures are the ideal lighting choice for all buyers including designers, architects and contractors. Their easy-to-install fixtures designed to illuminate residential interior, offering a wide assortment of designs, finishes, and wattage capabilities.

Ostwin Lighting provides high quality residential indoor/outdoor lighting products at affordable prices making us the best option for all budgets. They offer a wide selection of residential lighting fixtures perfect for living rooms, meeting rooms, dining rooms, bathrooms and bedrooms, as well as a line of hospitality lighting for hallways, stairwells and common areas.

Welcome to the 1st edition of Current Magazine. Current is a publication that will be printed quarterly. This is a local magazine produced for the Northeast US Electrical Industry. Produced by United Sales Agency, Current will publish several relevant articles concerning the Northeast US Electrical Market. In addition, there will be display ads from electrical manufacturers in our industry, a sales corner to help with tips in selling. Marketing will not be spared. More than ever our industry must learn to use all the tools necessary to maintain our current customer base and expand our businesses.

It is 2019 and if you do not realize this fact: the electrical industry is now, more than ever, under attack. E-Commerce, globalization, and shrinking 3rd party margins continue to erode our industry. 

Therefore, United Sales Agency LLC, and Current Magazine will update you on all relevant electrical infrastructure to secure your business, offer marketing and sales tips to maintain and grow your business.

Additionally, each issue will help educate you in multiple product categories. The USA website, unitedsalesagencyllc.com will maintain a growing video library of “how to” videos related to our product categories.

May your business continue to flourish as you move into the 2019 business cycle. We welcome your suggestions, criticisms and expertise! 

Enjoy our 1st issue!

United Sales Agency, LLC., a premier representative of Electrical and LED lighting solutions, announced that it has been selected by the Voltec Power and Lighting company, of Chino, California to offer their line of Cords, Reels, Adapters/GFCI, Wiring Devices, Booster Cable, E-ZEELOCK, Kustom Logos Cords, Extension Cords, Outdoor/Indoor work and temp lighting throughout New York State, New England and New York City regions.

Voltec Industries, a division of TASCO Inc, was incorporated in 2001 and is a leader with power and lighting products for the Industrial, ED, Automotive and RV industries. Voltec is privately held and located in Chino, CA. Breadth of line is one of Voltec Industries strengths, with a product offering that includes the patented E-ZEE LOCK as well as a wide variety of extension cords, custom cords, adapters, temporary lighting, temporary power products, inverters, hand-held LED's and job-site work lights.

Some Key factors to Voltec's success, Products are proudly made in America, and products offered by United Sales are stocked in NEW JERSEY, for easy and fast delivery.

Contact Bob Ferens for questions, quotes, credit apps regarding Voltec.

Some Links which you may find helpful:

East Syracuse, NY, June 2018 – United Sales Agency, LLC., a premier represenative of Electrical and LED lighting solutions, announced that it has been selected by The HALCO Lighting Technologies, of Norcross GA to provide high efficiency LED lighting solutions throughout the New England and New York City regions.

Founded in 1974, Halco Lighting Technologies® boasts a strong portfolio of lighting solutions including energy efficient lamps, ballasts and lighting fixtures. As a formidable leader in the electrical industry, the core of Halco’s strength lies in our commitment to quality, service and value.

Our proficiency in energy efficient technologies and lighting expertise stems from our talented workforce and is supported by our in-house testing facility, Halco Lighting Laboratory. We stand behind our product reliability and dependability with our Quality Assurance program, which guarantees that we will provide a replacement or credit if our product does not perform according to specifications. With Halco your satisfaction is guaranteed.